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"Discover the latest celio jean man innovation: the indelible jeans *. These jeans are designed to keep their color wash after wash. This innovative technique fixes the dye in the heart of the fibers, which allows the color of the denim to be retained for longer. Machine washes sometimes leave nasty white streaks on dark jeans. To keep them in their initial shade, celio * innovates with the “stay dark” dye. This special dye helps maintain the deep look of denim for longer."