Celio Story
Founded in 1985, Celio has become, in less than 30 years, the leading men's ready-to-wear brand in France and a must-see internationally.
In constant expansion, the brand is present in more than 50 countries with more than 1100 stores. The brand offers fashionable and stylish urban fashion through its integrated style, responding to every desire and every moment of life.
Celio has nearly 4,000 employees: women and men from all walks of life, a patchwork of nationalities and skills, who share the same values and commit themselves to the success of the brand every day.
The values of the company: The Celio Spirit*
The soul of Celio expresses itself through our values, it's unique spirit which has been translated into behaviours & attitudes as a result of wide-ranging reflection that took part more than 500 Celio* employees around the world.
Celio the mark of the cool and elegant city dweller
Created by an integrated style office of more than 50 employees to be closer to the trends, the proposed collections cover all the wardrobe of the man with 4 big universes: the casual - the smart - the jeans - the essentials.Celio brand history
Celio: From 1970 to 2023
1970 - The Beginning
On one of the most commercial streets in Paris, rue Saint-Lazare, Maurice Grosman, and his wife choose to open a women's ready-to-wear boutique, CLEO 3000.
1978 - Transformation to Celio
They decide to change the target and propose men's clothes. A change of sign is needed then: it will be Celio, a sounding name both male and Italian. Their two sons, Marc and Laurent Grosman, joined shortly after their father in the adventure.
1981 - Expansion and Innovations
Together, they opened in 1981 a second store in the same street, then quickly, 3 other Parisian shops. Feeling that the trend was towards a more casual and sportswear style, they then offer new and unseen products, up to 15 colors and present them in a simple and clear way, in the form of batteries at the front of the stores, allowing customers to freely touch the products.
1990 - Rapid Growth and Development
The success will lead to expanding their network and to cross the important milestone of the 100 stores. The expansion continues in the following years in France where, in addition to the city centers, Celio makes the choice to establish itself in shopping centers. A bet that will also prove to be a winner for the company.
International Expansion
Begins then, the conquest of the international: By settling at first in the countries bordering on France (Belgium, Italy, Spain), Celio develops quickly and successfully its vision of the masculine style abroad. Beyond its European branches, the brand is continuing its development, also integrating its vast network of affiliated and franchised partners.
2007 - Birth of the CELIOCLUB line
While Celio has more than 300 stores in France and more than 600 in the world. This is the birth of the CELIOCLUB line.
2008 - Expansion to India
Celio takes an important international step by setting up in India. A country that now has more than 700 points of sale in the colors of the brand
2009 - E-commerce Initiative
Always attentive to market developments, the company launches its 1st online sales site.
2011 - 1000th store Milestone
The milestone of the thousandth store crossed in 2011 and the Celio offer widens soon after with a regularly renewed assortment of shoes.
2013 - Innovative Service
Celio launches the click-collect, an in-store e-booking service allows customers to pick up in-store items set aside in 30 minutes.
2015 - Marketing Drive
Celio takes the floor again on the big media and occupies massively the media (TV, internet, press, cinema ...) on a regular basis, thus supporting its position as leader.
2016 - Technological Innovations
Celio innovates with 2 connected pop-up stores in two trendy districts of Paris. Development of the store-to-web, allowing the customer to access the entire celio offer and available stock, from any point of sale.
2023 - New Store Concept and Brand Universe
Launch of the new store concept: Paris at Sarath City Mall Hyderabad- India’s Largest Celio store. Launch of its new brand universe with a new bold and modern approach, coupled with a simple and powerful grip.
The Mission
To become the style & the lifestyle destination for all guys, at all times of their lives. Dress men for everyday life as well as for special occasions. With a current diversified choice, of quality, at low prices, with a responsible approach.
The Vision
In an era that aspires to authenticity, fashion must come out of dream lives, perfect bodies, celebreties... We want to celebrate real bodies, real people, real life.
Open a Celio store
Celio is developing both on its own but also through privileged partnerships in the form of affiliation agreements in France and in our subsidiaries and in all other countries.
For more details, we invite you to contact us:
For France: affiliation@celio.com
For other countries: franchise@celio.com
